3 Social Media Updates Every Digital Marketer Should Know Today (And How to Make Them Work for You!)
Just when we thought we’d mastered social media, the platforms pull a few new tricks! But hey, that’s what makes this space so exciting, right? Here are three top updates shaking up the social media world and how you can jump on board. 🚀
1. AI-Powered Tools: Reels & TikToks Get Smarter
- What’s Happening: Instagram and TikTok are rolling out AI tools that can auto-edit videos, add subtitles, and suggest trending music or filters. AI doesn’t just save us time—it’s helping make content even more engaging.
- Why It’s Cool: With AI getting in on the editing action, we can create highly engaging content in half the time! Think about how these tools suggest what’s trending, so you can hop on the latest bandwagon without the hours of scrolling.
- How to Use It: For your next campaign, let AI edit a video or two for you! Use it as a ‘helper’ rather than a replacement, but the next time a trend drops, you’re already halfway there!
2. X (Twitter) Analytics Go Deeper
- What’s Happening: X, formerly Twitter, has overhauled its analytics to dive deeper into engagement, demographics, and optimal posting times. The new dashboard can predict when your tweets (or “X’s”?) are likely to gain traction and even highlight trending hashtags in your niche.
- Why It’s Cool: Remember when Twitter (ahem, X) felt like a shot in the dark? Not anymore. Now we can be more intentional with our posts, aiming for the maximum audience reach and engagement.
- How to Use It: Make it part of your weekly routine to check X analytics and spot trends in your performance. Schedule tweets during peak times and jump into trending conversations. Your followers and your metrics will thank you!
3. LinkedIn Introduces AI-Powered Newsletters
- What’s Happening: LinkedIn is now using AI to help users create, write, and optimize newsletters. These AI-driven suggestions help fine-tune your topics, headlines, and structure.
- Why It’s Cool: Newsletters are a powerful tool for B2B, but they take a lot of time and creativity. LinkedIn’s AI suggestions make it easy to stay relevant and catchy, without getting stuck in a writer’s block loop.
- How to Use It: Start a monthly newsletter sharing insights and industry updates (just like this blog post!). Use LinkedIn’s AI to polish the structure and keep your messaging focused on what’s hot. Pro tip: drop a call-to-action to bring people back to your website or portfolio.
